Bonjour !
Je suis Elsa Guézennec
Je suis consultante Freelance en Stratégie de Marque, Innovation et Études Qualitatives.
J'ai 15 ans d'expérience à l'international en agences conseil en développement de marque et branding (Kantar, Interbrand, Dragon Rouge) où j'ai occupé des postes à Paris, Hong-kong, et Shanghai.
Mon expérience est multi-sectorielle avec une expertise dans les secteurs de l'alimentaire, des spiritueux, de la cosmétique et de la parapharmacie.
Après deux ans au Cameroun à travailler sur des marques d'Afrique de l'Ouest, je me suis installée en Bretagne.
J'accompagne aussi bien des agences que de grandes entreprises internationales ou des start-ups locales.
Ma mission
Bâtir des marques cohérentes et inspirantes qui...
Mes convictions
Planet-positive
Sustainability is now a mandate. To flourish, every company has to place sustainability at the heart of its strategy.
Human-centric
Understanding your targets and markets is fundamental to best meet their aspirations and anticipate new usages and services.
Culturally relevant
In a globalized world, we crave for authenticity and differentiation. Brands need to skillfully navigate cultural codes to be relevant.
Mes services
Brand Strategy & Branding
Brand Audit, Benchmark, Brand positioning, Brand Platform, Creative Idea, Brand Territories, Brand Architecture, Concept Writing, Design Strategy, Naming...
Sustainable Innovation
User Exploration, Trends Analysis, Innovation Platforms, Creativity Workshops, Expert Interviews, Fiction Design, Design Sprint, Prototyping, Retail/Product/Service Concept Writing, User Tests...
Consumer Research
Recruitment, Screener Writing, Moderation Guide Writing, International Supervision, Moderation (focus groups, interviews B2B, B2C, ethnographies, digital communities), Personae, Needstate Definition, Analysis, Report Writing, Strategic recommendations...
U&A - Concept/User/Ad Test - Co-Creation
Mes activités
I work with consumer, corporate and retail brands
to tackle a wide variety of challenges:
exploring consumer usage, designing new services, defining a retail experience, renovating packaging, building a sustainability roadmap, testing an ad...etc.
Contactez-moi :
Trébeurden / Paris, France
+33 6 15 80 69 86
